The number of websites offering eCommerce in Malta continues to increase, and this is certainly goods news for those wishing to tap into foreign markets. For any business which is going online now for the very first time, the eCommerce sector in Malta might be confusing and complicated. In this brief guide, we hope to explain the main elements of the sector, allowing you to be better informed and equipped to start selling online.
What is eCommerce?
It’s always best to start from the beginning. The term, eCommerce is a simple one, covering any sale taking place over the Internet. As you can instantly see, this term can be used in a wide variety of environments. These include online marketplaces, such as Amazon and eBay, online stores, social media shops, and so on. In order to keep things simple, for the rest of this article we will focus primarily on eCommerce in Malta centred around online stores.
Your Solution & Market
In order to start selling online using eCommerce in Malta, you need to decide what you are going to sell and where you will be based. In this scenario, the location refers to your online presence. Whilst the most common option is to have your own website, you can also sell online using an online shopping platform such as Lifeboat or Shopify.
You can sell pretty much anything online, even if you do not have a website. However, finding a sizeable market that could make your eCommerce venture profitable can be a challenge. If the market is large enough, then a major challenge will be facing established competitors with a well-known brand.
A brick and mortar store requires an attractive facade and an organised internal space to get customers in. Similarly, your online presence needs an intuitive and user-friendly interface to entice users to keep browsing. There are many different ways to do this, whether by yourself or with professional assistance.
Before you can start working on your presentation you should think of a name (if you haven’t already). If you’ve chosen the path of having your own website, you next need to decide whether to engage a professional web designer, use a website template, or start from scratch. You will find similar choices if you opted for the eCommerce platform instead. By engaging a professional web designer you could benefit from EU funds.
For an eCommerce in Malta project to be successful, you need to make it as easy as possible for your visitors to find what they need and buy it. Not accepting card payments eliminates the advantages of the hard work you have put in so far. You will find that many clients will stop shopping and switch over to a competitor who understands the value of convenience.
There are many different ways to accept card payments for eCommerce in Malta. ARTHUR is, of course, our recommendation, but we won’t be so arrogant as to say that we’re the only ones that matter. In some cases, you might find that your options are limited, especially if you’ve chosen an eCommerce platform. As a result, you might end up paying more to process cards. This is why you should consider the total costs of an option over another.
Setting up Logistics
There is no greater feeling than receiving your first order. However, now is not the time to sit back and relax. If you haven’t already, you need to determine how to deliver the solution to your client. Can clients download the solution? If so, how will they get the link? If the solution is tangible, then you will need to deliver it.
The number of couriers and delivery service providers in Malta has never been higher. This means that delivery charges and times have decreased significantly. In most cases, engaging one of these professionals is more cost-effective than buying or leasing your own vehicle. However, if you’ve already got a delivery system in place, it would make sense to make the most of it.
Handling Customer Support
In an ever-competitive online market, offering the best prices and choice is no longer enough. User reviews are playing an ever-greater role in the decisions of customers. You need to ensure that they are speaking highly of your business. Before you make your first sale, consider how you will take care of prospective and actual customers.
There are many questions you need to have answers to, to provide great customer service. In which hours will delivery take place and is there an additional cost? What happens if a client wants to return an item? How can a client get in touch with you and how quickly can they get a reply?
Bringing it Together
Whichever eCommerce in Malta project you have going on or plan to start, it needs to fit into the rest of your business operations. If, for example, you already sell goods from a retail outlet, then you need to ensure that your online store‘s inventory system is synced with your outlet. Creating a holistic business model where the different sections of your enterprise come together seamlessly will increase efficiency and ultimately, your profit margin.